Being good at what you do is not the same as being known for it.
Somewhere right now, someone is trying to choose between you and a competitor.
They’re searching your social media and your LinkedIn. If the answers they need aren’t there, they’re moving on with someone else. That’s because you didn’t use a strategy with your social media.
That’s where we come in.
Strategy that wins the next 5 years. Not the next 5 seconds.
Video, podcasts, events and content are the instruments. The strategy behind them is the product.
Everybody saw your video. Nobody can say what you do.
You run into your ideal client at an event. They light up. They remember some video you did. It was funny, they say. But they can’t say what it is that you do.
That’s the difference between reach and reputation. Reach is temporary. Reputation gets built on purpose.
We’re not a video production house, and we’re not a social media shop. We’re something different because we’re always looking under the hood for the real story. The why. That’s because we’re strategists who focus on impact, not influencing.
Six ways strategy makes a difference.
Corporate Storytelling
Telling the story of how you got started, why you got started, and how you’ve brought success to your customers is far more impactful than doing a trending dance. We get to the heart of the story and bring that to the surface.
Publicity that Has an Impact
Sending a press release out doesn’t work anymore. In a world of digital media, most editors and writers check your social media first and then decide if you’re interesting enough to become a part of the story. We create the content that’ll get them intrigued.
Creative Events and Experiences
Most events are a party with a singular video. We take that event and turn it into a year’s worth of content that tells those who didn’t go that they missed out on something incredible.
Strategic Visibility and Credibility
We help create the videos that make people know, like, and trust you before you walk into the room.
Purpose-Driven Partnerships
Writing ten small checks gets you ten thank-you notes and nothing anyone remembers. We help you concentrate your giving where it actually connects to your business, then build the video and content around it so people know what you stand for long before they ask. Generosity nobody sees doesn’t change how you’re seen.
Growth Systems
Views don’t pay invoices. Most companies spend real money getting attention and then have nowhere to put it when it shows up. We build the system underneath the content so every person who watches, clicks, or asks about you is captured, routed, and followed up on instead of disappearing into a feed.
Or hand us the whole thing.
Brand concierge is the version where you stop picking services and we run the plan. One long-range strategy instead of six separate projects, built around what your brand needs over years instead of quarters.
- Public relations handled as reputation architecture, not press releases
- Strategic positioning for industry recognition, be seen for what you are good at
- Launching a new division, or repositioning one you already have
- Custom content built to the plan rather than to a trend
- A tiered rollout you can actually staff and afford
Forty years of combined experience, sequenced so each phase earns the next. You stop buying marketing projects and start owning a reputation that holds up in rooms you are not in.
What it looks like when the strategy is working.
Rooms built for business development. Podcasts built for authority. Stories built to outlive the campaign.
Feeding Tampa Bay — podcast production and partnership strategy for one of Tampa Bay’s most vital nonprofits.
Event recap — what a room designed for business development actually feels like.
Speaker reel — authority positioning built for stages and the bookings that follow.
ELITE Advantage highlight
The Magic of Networking
The Building Success Summit
One thousand people at Raymond James Stadium — nonprofits and business owners in one room, brought together for education, partnerships, and networking. That is not an audience. That is a year of relationships started in a single afternoon.
The Summit is our own flagship, which means it is also the proof. We do not design rooms we would not sit in.
The people who get to say this
Credentials are the evidence for a claim, never the claim itself. Here is the evidence.
Shirley Jump
Vice PresidentShirley Jump is a New York Times, USA Today, Wall Street Journal, Publisher’s Weekly, and Amazon bestselling author who has sold 8 million copies in 24 different languages. Her national journalism work led to her first book contract, and also led to a prolific career as a ghostwriter, writing books for NFL players, White House advisers, and television personalities.
Her expertise and award-winning speaking skills have brought her all over the world, most recently as a keynote at the Sharjah Book Festival in Dubai, the third largest book event in the world. Her YouTube channel, where she teaches people how to write, is in the top 5% of channels worldwide.
As Vice President of Building Success Productions, she oversees the storytelling strategies for clients, helping them be more strategic and impactful with their messaging, whether that is in print, in person, or on video.
Tommy Whitehead
Founder, Building Success Productions · President & CEO, TomCo SolutionsTommy Whitehead is an award-winning entrepreneur and industry leader in construction and real estate development. In 2024, he was recognized as the Tampa Bay Business & Wealth Breakout Apogee Award Winner, celebrating his impact on business and community leadership. His accolades also include Tampa Bay Business Journal’s OUTstanding Voice Award, Tampa Club 40 Under 40, and a Finalist for TBBW’s Individual Philanthropist of the Year 2024.
As President & CEO of TomCo Solutions, Inc., Tommy leads a full-service construction firm specializing in residential renovations, disaster restoration, new builds, and light commercial projects. His company has gained a reputation for innovation, craftsmanship, and customer-focused service.
Growing on Social
The thing everyone tells you to do on social, taken apart by someone who will tell you when not to do it.
Posting is not a strategy. Positioning is.
When somebody in your market needs what you do, are you the obvious choice or one of several options? Every piece of content is answering that question whether you meant it to or not.
Read it on LinkedIn →The 60-second audition you don’t know you’re giving
Every piece of content you publish, and every one you don’t, is an audition for people quietly evaluating you before they ever say your name out loud.
Read it on LinkedIn →Did you put the wrong person on camera?
Your most senior person and your most believable person are rarely the same one. Nobody wanted to tell the boss to step away from the lens.
Read it on LinkedIn →The audition with your ideal client has already started. Let’s make sure they see you.
We’ll ask what you want to be known for, who you want to be known by, and what has to be true five years from now. If we’re not the right firm for that, we’ll tell you.
A media strategy and corporate storytelling firm in Tampa, Florida.
- Corporate Storytelling
- Publicity that Has an Impact
- Creative Events and Experiences
- Strategic Visibility and Credibility
- Purpose-Driven Partnerships
- Growth Systems
- (813) 568-9817
- 412 E Madison St., Suite 1209
Tampa, FL 33602 - Book a discovery call